In most business, competition is fierce. The digital revolution has provided huge opportunities – but also very crowded airwaves! A recent study by BIA/Kesley established that 74.5% of local businesses use some form of social media to promote their services. So how do you stand out from that crowd?

How about returning to print?

Small businesses can make an impact with good, targeted ‘physical’ media now more than ever before. Take a leaf out of big business: When retail giant Next recently returned to direct mail after a six or seven year absence, the result was a 10.3% increase in sales over 6 months.

It might well be worth considering revisiting print material to distinguish yourself and reach your audience. Print costs are considerably cheaper than they used to be too!