Sitting on this lectern pontificating about stuff can be an awfully time-consuming business. Besides Sam can’t keep up. So she’s decided to give me a page on our website to keep my pearls of wisdom organised and available to everyone.
You can now read ‘Quick Bits’ and more in depth ‘Articles’ on a variety of web and marketing related topics below.
I shall still be here though for any other questions.
Mainly because I don’t have my own legs.
The digital revolution has provided huge opportunities; but also very crowded airwaves! So how do you stand out from that crowd?
How about returning to print?
Are your potential customers hearing you?
How old are they?
Interesting market research has been published that underlines the importance of the typical age of your customers in determining how you should think about the design and content of your website and other marketing material.
You’ve made the step into the World Wide Web. Now you need to get the most out of your website.
So we’ve spent some time putting your website together, getting the content right and making it look appealing to visitors and it’s now published and out there. What now? Sit back and let the business roll in? Well, you can do and hopefully you will get some. But there’s a lot more to be gained from treating your new website as an ongoing project.
This article gives our Top 10 suggestions of things you can do to help ensure your new website remains an effective tool for you and your business.
A Brief Guide to Search Engine Optimisation (SEO)
Everyone wants to be at the top of Google – that’s why not everyone can be! But there are things you can do to help your position.
This is what is known as Search Engine Optimisation (SEO) and in this article we look at how it works and some of the things you can do to help yourself.
Who Am I? Where Am I? (and what’s the meaning of life?)
So you’ve decided to have a website designed. Lovely! That’s the exciting bit. This is a short guide to the boring technical bits. You don’t have to know much about them, but if you want to know something, here’s a few pointers for the beginner.
The General Data Protection Regulation (GDPR) is a new, European-wide law that replaces the Data Protection Act 1998 in the UK, with effect from 25 May 2018. It places greater obligations on how businesses and organisations from sole traders to multinationals handle the personal data of EU Citizens.
This Guide is intended to be helpful to Waving Moose clients – generally sole service providers, small businesses, charities and community organisations – in understanding new obligations under the GDPR in relation to the personal data that you hold.
Now you have a website, what are your email choices?
No doubt you have noticed that many businesses have email addresses that are the same as their domain name, eg www.wavingmoose.com and firstname.lastname@example.org. For some small businesses and sole traders there is some confusion about what this means in relation to their existing email.
This article is intended to give you some basic information about email and the options open to you when you have a domain of your own.